Our no. We have more information on how to maximize your meta tag references below. Therefore, it’s worth learning how to create a meta description in WordPress. It can be further stretched up to 300 – 320 characters. You don’t need to create your own meta description. Increasing your CTR from 4% to just 4.5% in this instance would result in almost 100 more clicks.. Its purpose is simple: it needs to get someone searching on Google to click your link. You might also include specifications such as price and other product info. Google will automatically create one by picking out a few sentences it thinks are relevant from your site. Check out these 50+ actionable WordPress SEO tips we used to increase organic traffic to our site by 78% in a single year! You can go here to configure settings, including defaults and how your pages look on social media. You can customize them to better describe each page, drawing in new users and making your search results stand out from competing websites. Using this code, search engines will just grab content from the post to use in the meta description like normal. As research shows, custom meta descriptions are able to increase your CTR up to 5.8%, which is a good outcome considering the little resources you might need to craft them out. To find these options, navigate to SEO > Search Appearance in your dashboard. What do you have to offer that your competitors don’t? Many websites write a short, one-sentence pitch, never even reaching the 160-character limit. A good meta description will do a great job at engaging people and will allow internet users to better understand what the brand is about! In fact, to add a meta description in WordPress, you can either edit your WordPress files manually or use an SEO plugin to get control over your snippets. As a search engine prowls your site, it gathers information from the title, headings, content, and Meta Tags such as description or keywords. Avoid keyword stuffing. It’s the summary that shows up below the title of your blog post or page whenever your website appears in search engine results. This is required for our payments to work. I know, custom meta descriptions may require more time than you anticipated, but it’s an activity worth doing for the long-term results. Step 1. You can use a simple and direct plugin like WP Meta SEO or a more fully-featured SEO suite. Here are some tips for writing a meta description for a few key types of pages. In laymen terms, Meta Description is basically the search snippet that is shown under the title of the articles on Google’s result page. Before editing any files on your site, make sure to do a backup. For news-based websites and ecommerce stores, category pages play a key role as they can be crucial pages able to score higher rankings and more traffic if well optimized. Neither are very difficult, but one involves using some code and accessing your site files, and the other one involves using a plugin. If you exceed a certain number of characters, it will be truncated. But you could be missing out on a chance to convince people to click on the link with a targeted snippet customized to earn conversions. Here is an illustration: As you can see from the screenshot, meta descriptions are a brief summary of what the content of a post of the page is all about. These small archives don’t have a lot of text content, which can confuse Google and cause it to display a broken or strange-looking snippet. Check out our plans, “Most searches won’t turn up a category archive”. Instead of promoting your website, focus on the individual product. These can help you rise above the competition and increase your click-through rate. When optimizing your site for search engines, Yoast SEO is an extremely valuable tool: This free WordPress plugin offers a suite of useful features. This is useful if you don’t want to set an individual description for each piece of content, though we do recommend taking the time to write a unique meta description whenever possible: There are similar fields in the Taxonomies and Archives tabs, letting you set meta descriptions specifically for categories, tags, and archives pages. How to write a good meta description in WordPress. It will show an auto-produced description in the form of a snippet. But to get to the individual meta description editor, you’ll need to open up an existing post or page or create a new one. Descriptions for tag and custom taxonomies are edited in similar fashion. If you've set preferences (which cookies you accept and which you don't) we store your preferences here to make sure we don't load anything that you didn't agree to. Plus, there’s no easy way to add individual descriptions to each page without a plugin. But duplicate descriptions just don’t look good, especially when they cover more than a handful of pages. Hi there, So about 1-2 months ago I started to notice in posts that I wrote back in March, April, etc. So here’s our starting point for choosing your hosting service and checking top ranking providers. I still see a customization box for meta descriptions. How to get user meta data in your WordPress PHP code, How to delete and update user meta, and; Our suggestions for easily building user metaboxes that are editable by other users. Learn how to add them to your #WordPress site and improve your conversions! Go ahead and install Yoast SEO now, then proceed to the first step. install WordPress locally? Here’s a break down of everything you need to do. Lastly, make it clear what will happen when your link is clicked. In that field, you need to place your keywords by separating them with commas. By writing your own, you get an opportunity to “make a pitch” and ensure that users can make a fully informed decision. It’s the keywords found naturally in your content that are important for SEO. To add your meta description, simply type in your text in the Meta description field, and modify it until the bar turns green (if the bar is orange, your meta description is too short, while color red indicates that it’s too long). That’s all you need to do to create a custom meta description for any post or page on your website. Sometimes it will show parts of a page’s content that’s more relevant to a user’s search. For those of you who don’t know, or maybe forgot, the meta description is a The term meta description indicates an HTML attribute that forms a snippet for a website providing its summary. Adding a snippet for your homepage works a little differently than normal in Yoast. If you don’t want to install an SEO plugin to create custom meta descriptions, you can instead edit your theme files. Letting Google generate snippets is hit or miss. The meta description is meant to inform them about the content and purpose of a webpage so they can decide whether to click on it or not. Edit the post where you want to add the keywords and meta description in WordPress. Use vivid imagery, eye-grabbing statements, or information-rich sentences. It completely ignores the meta keywords attribute. I agree with you, in fact I wrote “most” not “all”. In this example, you can also see sitelinks: Google’s crawlers are better than they once were. Also, consider using a child theme. Set and used by Google. Speed is everything. When you have hundreds or thousands of pages on your site, it may seem like a good idea to just use a template and swap out a few details. If optimized correctly. You can accept all cookies at once or fine-tune your preferences in the cookie settings. On some setups, this might be impossible without FTP access, which complicates things even further. This is a hard one to write for. There are basically two ways that you can add WordPress meta tags. Type your meta description according to the recommended length. According to Backlinko, unique meta descriptions have a major impact on CTR: “Writing unique meta descriptions for each page can increase your site’s organic CTR. Don’t lie about what a page contains. Tired of WordPress issues and a slow host? First, however, let’s check out some related options offered by Yoast SEO. Now when you create a new post or page, the meta description will automatically use the info you put here. Managing your pages meta tag information is important for when search engines like Google search … Follow these simple steps to add the WordPress meta description: Go to the Meta description section under the SEO title and Slug field. XAMPP lets you run a website from your very own computer. The info this gives them allows them to display it properly in search results, so you can be found when people search for relevant keywords. These are all worth filling out, since the more information you can provide Google about your site, the better it will understand your content. It may not seem like a big deal, but a targeted snippet that appears in search engine results can make a huge difference. However, if you optimize your meta description carefully, there’s a good chance it will be shown to searchers, especially for your target keyword. provide concise information about a website or post to search engines We offer many public health services, visit our site for more information and to contact our offices.” I operate a news based website. Why Add Keyword and Meta Description in WordPress. Remember that writing a homepage snippet is a sales pitch for your site as a whole. Under Tagline, write the meta description you want to represent your site. Like page titles, they have limited space on search result pages — about 156 characters. It enables you to create focus keywords for your posts, optimize URLs, improve your content’s readability, and set up a meta description in WordPress. Avoid awkward-sounding CTAs like “click here”, however. On scrolling down the page, get over to the Yoast SEO post editor. Instead of using meta keywords, improving SEO is now about optimizing natural keyword usage within your content and address other technical aspects like the speed of your site. We’ll create some generic meta tags that will apply to every page on your site. Go to SEO > Search Appearance > Taxonomies and create your description in the editor. The techniques for crafting a meta description are similar at their core, but each type of page needs its own special touch. Set and used by Google Ads for remarketing, personalization, and targeting advertisements to users who have visited kinsta.com. We provide world-class support from WordPress experts available 24/7 and blazing fast servers. Add unique meta descriptions when creating posts or pages. Fortunately, setting up meta descriptions is simple if you use the free Yoast SEO plugin. And once you ... ThemeIsle content is free. The bar underneath will change colors to let you know if your description is a good length. Meta keywords are a relic of an older internet. ... There’s plenty of space on the internet for everybody. Remember to backup WordPress before making any changes to its core files. Without one, you could be losing clicks. Speaking of online stores… Product pages will pop up in the search results when people are looking to buy something and fast. This is where your WordPress meta description comes in. Right there you’ll see the Homepage section, with the normal editor UI. Hello Kit, I just installed the free version of Yoast to test it out. Tell people what they’ll learn when they click this link, and prove that you know what you’re talking about. Optimizing this element helps you grab their attention and communicates important information to the search engine itself. You can’t make your snippet an unlimited length. When online users look up information on the web, the search results often have a short description of the content to expect when you click the link. Thanks, we've saved your settings, you can modify them any time on the, Meta descriptions are powerful tools in your hands to increase your click-through rate. A meta description is a text snippet that has a role of summarizing your content. Is your WordPress site slow? However, with so many claiming to offer the fastest WordPress hosting out there, how do you decide which company to use? There are many Search Engine Optimization (SEO) techniques that can boost your website’s visibility. You’re more likely to get clicks if people know what each post is about, rather than getting a generic description. What if you want to add a default meta description that appears whenever you fail to set a custom one? This lets you specify your Title and Description accurately to search engines. A meta description is a one- or two-sentence description of a webpage. Set by Hubspot. If you can’t see it, you may need to access your header.php using FTP. There are also category pages to consider. We mainly use them to target ads to users who have visited Kinsta. Meta descriptions are the text snippets displayed in search engine results. They also help to give all information related to your page and post to search engine. If you’re not adding meta descriptions to your website, you’re missing out on a big chance to attract and convert new visitors. Your meta description is like a free advertisement, so take it as a chance to convert potential visitors. Edit your header.php file. The bar at the bottom will turn green once you’ve hit the optimal character length. Meta descriptions positively impact CTR (Image source: Backlinko.com). If you enjoyed this article, then you’ll love Kinsta’s WordPress hosting platform. What’s more, you can find helpful advice from both the Yoast developers and Google itself for writing the perfect description. Each of them supplements other. Writing your own meta descriptions ensures that you have more control over what people see. That’s why a meta description is so important. Better yet – it’s also surprisingly simple to create a WordPress blog. Paste in this code anywhere between and . In this tutorial, we will show you how to set your Homepage Meta in WordPress.After installing the All in One SEO plugin in WordPress, one of the first things you should do is set your Home Page Meta information. Used by Facebook for targeting advertisements and promoting content to users who have visited kinsta.com. This is a lightweight plugin to add a meta description to your WordPress website. In addition, you’ll want to keep in mind the following considerations: Here’s an example of an optimized meta description for the post you’re reading right now: To rank highly in search engine results, you need to know how to optimize your website. But in most cases, it prefers to fall back to the snippet you provided rather than using an auto-generated one. Go to SEO > Search Appearance. How to Add a WooCommerce “Request a Quote”... 10 Must-Have WordPress Plugins for Bloggers in 2021. Your job here is to sell your brand. Meta descriptions are a general overview of the contents of your site. Each meta description you write should be a short summary of whatever content it’s attached to. Need to improve your SEO? This description is a good length – 298 characters – and concisely explains what the post is all about. Let us show you the Kinsta difference! Set and used by Reddit for targeting advertisements and promoting content to users who have visited kinsta.com. You already know that a meta description is the HTML element that describes a webpage’s content and purpose. Meta descriptions present a free chance to reach out to potential customers and convert them, so don’t waste it by creating duplicate or carbon copy snippets, meta descriptions that are the same or nearly the same across multiple webpages. It shouldn’t be longer than 155 characters. Learn how to take advantage of the best headline analyzer tools to improve your copywriting skills and create enticing headlines! First, you’ll want to go to Settings > General. Now, Google examines a website’s content using more sophisticated web crawlers that can automatically figure out what topics are related to the content you write about on a page. While the title might have the snippet variable, the meta description input will be empty for you to type in your SEO optimized description. You can also add dynamic variables that will display elements like title or category. What about your category pages? A well-written meta description plays a big part in attracting and converting visitors. For now though, let’s wrap up by talking about how to write a meta description in WordPress. When you purchase through referral links on our site, we earn a commission. Search engines like Google use a robot called a web crawler to index your site. We’ll discuss how to actually create a strong meta description shortly. When it comes to meta descriptions, there are no hard and fast rules to follow. For most people, it’s best to just install a WordPress plugin instead of dealing with the headache. Meta descriptions are designed to summarize the content of a page in a way that makes it even easier for users to understand what the page is all about. I said “more control”, not “total control.” Google won’t always use your meta description, though. Hit hard with a short, snappy, well-written piece that explains concisely what you do and why they should choose you. WordPress is an excellent solution for how to start a blog, plus we think blogs are super awesome! In other words, they’ve been deprecated and are no longer in use. If you want, you can add a few additional types of meta descriptions to your site. WordPress sets a couple of cookies that track logged in users and store user preferences set in their WordPress user profile. Let’s go over each of these best practices, so you can write better meta descriptions. Stripe is our payment provider and they may set some cookies to help them with fraud prevention and other issues. But there are still some best practices you should keep in mind. You’ll see an ‘E… Will they be reading a blog post, browsing the store, or landing on a features page? Whether you’re just starting to use WordPress or are a seasoned developer you'll find useful tips to speed up your site in this guide. This is a good SEO meta description because it clearly defines the demographic they are targeting and the issues that the demographic faces with maturing skin. John is a blogging addict, WordPress fanatic, and a staff writer for WordCandy.co. If you want to add custom meta descriptions to your site, your best bet is installing an SEO plugin. Also, check our meta description examples to ensure you get your audience’s attention. Under SEO > Search Appearance > Content Types (check the tabs at the top of the Search Appearance page), you’ll see two drop-downs, one for posts and one for pages. Various factors can prompt the search engine to display its own generated description instead. By submitting this form: You agree to the processing of the submitted personal data in accordance with Kinsta's Privacy Policy, including the transfer of data to the United States. For primarily informational pages such as blog posts, you may not want your description to read like a blatant advertisement. It might be tempting to just use a template and swap out the product name, but this generic approach won’t do as well as a hand-written pitch. Meta description is a summary of a webpage content that is shown in search result pages. While it’s possible to add them manually, it means editing site files. Search engines such as Google and Bing use the meta description when listing search results. Description About. With these two pieces of programming, you’ll get a tailored description on your generic pages like the homepage and category archives, but your posts will have a normal snippet. Find answers, share tips, and get help from other WordPress experts. The meta description field will be located just below your WYSIWYG editor if you use the Yoast plugin for WordPress: You can click on either the meta description (screenshot above) or click Edit snippet. (. Let’s install Yoast now. Analytics help us deliver better content to our audience. Your best bet is to entice people by giving them a hint of the type of posts they’ll find in this category, and get them in a reading mood. In this guide, we’ll briefly discuss the importance of creating a meta description in WordPress. But the length may vary depending on the topics and situations. Please bear with me! However, you’re probably in a better position than Googlebot to decide how your content should be described. They are HTML metatags, with a max length of 155 characters, added to the header section of your WordPress site. Webmasters use the meta description editor or page description which can be edited by a SEO wordpress theme or wordpress SEO plugin. Meta description is not shown on the published content, however used by crawlers and bots to understand the summary and meaning of the content on a webpage. Let’s take a quick look at both styles so you can decide which way you want to add a meta tags WordPress setup. The bar at the bottom will turn green once you’ve hit the optimal character length. were now showing the red status bar in the meta description. Scroll down below the editing area and you’ll see the new Yoast section. The meta description forms part of the header in your website and is added as part of the HTML code which makes your site work. To edit a front page description you would go to Dashboard > Settings > General and edit Front page meta description. It is advisable to make the meta description in WordPress long enough to describe a page properly. As a result, they’re one of the first things a potential visitor will see. It was probably the title, the description, or both that convinced you. Next, go to Appearance > Theme Editor. Since Yoast is the most widely used, we’ll show you how to add a meta description with that one. Used by Hubspot to allow us to better assist visitors to kinsta.com who contact us. The meta description for this page is: “Welcome to the Kenton Hardin Health Department serving Hardin County Ohio and surrounding areas. However, it’s just as important to understand how to create effective descriptions that produce results. Think about the last time you Googled something. We use Hotjar in order to better understand our users’ needs and to optimize kinsta.com. It should be obvious where they’re going and what they’ll find when they get there. Your meta description field will appear once you click on “Edit snippet”. Use similar tactics: write something that quickly explains what this is and why they need it. You can still add meta keywords, but for the most popular search engines, it won’t do anything. When writing you meta description for a page or blog post please note that each meta description must be unique on all … Meta descriptions may seem like small elements on the surface, but they’re immensely valuable to both your human visitors and search engine bots. Yoast will add a new SEO tab to your admin backend. What WordPress User Meta Is. It’s awkward to read and will result in reduced CTR, plus it might get you penalized or result in Google ignoring your custom description entirely. Plus, it tells the searcher exactly what they’ll learn by reading it. Downloading a plugin will probably be easier for you. Higher conversions, better rankings & SEO, more sales. Click Edit Snippet and start typing in the Meta Description section. Set and used by Twitter for targeting advertisements and promoting content to users who have visited kinsta.com. Obviously, this isn’t very desirable for your blog posts. In WordPress, you can install the Yoast SEO that helps craft a compelling and SEO friendly meta description. Do you have the best services or products, or the information they’ve been searching for? This is the face of your website, so you have to make it count. If you sign up for our newsletter we'll remove the newsletter subscription box for you. With that, your homepage search results should soon update to show its new meta description. All the simplest solutions only set a default snippet for the whole site. People love to share ideas, give shape to their thoughts, and maybe even reach a global audience. Create general meta descriptions for your site and content types. These two steps (and a little optimization work) are all it takes: Do you have any questions about how to create an effective meta description in WordPress? Scroll down below the editing area and you’ll see the new Yoast section. For example, if your page gets 50,000 impressions a month, Google shows the meta description for 18,500 of those impressions on average. That doesn’t look good. This includes learning about meta descriptions – the text that advertises your content to searchers. This cookie has not personal data it just indicates if you have signed up. When someone stumbles across your content in a search engine, they’ll typically see a title, a URL, and a short paragraph known as a meta description: For many potential visitors, this meta description helps to form their first impression of your site. WordPress allows you to create generic meta tags that affect the description, title, and keywords of your website. Meta descriptions are not a ranking factor but still play an important rôle in your SEO efforts to improve your organic click rate. Also, it displays a Meta keywords field. This tends to get a lot more complicated, and it’s best to just use a plugin for that. This goes for similar pages just as your About and Mission Statement. Orange means it’s too short and red indicates that it’s too long – so green is what you’re aiming for: Once you’ve added your meta description, you can save the post or page to apply it. That’s easy. You can either visit its plugin repository page or log in to your WordPress backend and head over to Plugins > Add New. Search engines may automatically generate a snippet, but if that description doesn’t do a good job conveying what your content is about, people will ignore it and choose another website. Or you can go to Posts > Categories and write up a new one for each individual category archive page. Adding a meta description can be as easy as filling out a box or inserting a line of code. This is where you can set a description for your site’s homepage: The Content Types tab enables you to create a meta description template that will be used for all of your posts, and another one for all pages. Consider including a call to action, like “save money”, “read our review”, or “learn more about meta tags”. What’s more, the description makes the primary topic clear early on, so it will be helpful even if truncated by Google. The optimal length for meta descriptions is 155 – 160 characters. A default meta description is better than a bad one. Users see a page’s meta description below the title in the search results. You may unsubscribe at any time by following the instructions in the communications received. When it comes to on-page SEO, a meta description has a significant role. Kinsta® and WordPress® are registered trademarks. Ensure that your description is accurate. However, once people realized that you could put any unrelated keyword in and get free traffic from topics your site had nothing to do with (hello “free porn” and “free mp3”), search engines removed support for the feature. Or start the conversation in our Facebook group for WordPress professionals. Meta Description. Any popular SEO plugin will make it easy for you to write snippets for all of your pages and blog posts. The way you write a snippet for a blog post, homepage, and product page varies quite a bit. Search Engine Optimization (SEO) techniques, Learn how to set a meta description in #WordPress, plus how you can write a good one, Facebook group for WordPress professionals. Adding Meta Tags to WordPress. Under the General tab, you’ll find another field labeled Meta description. Let’s begin! Including a keyword will help you structure your description in a compelling way. But you can do it with a conditional tag or with custom fields. Over the period of a month, these bring in more searches then any other form of content. Hey David, You also agree to receive information from Kinsta related to our services, events, and promotions. In addition to performance, ... Want to install XAMPP and WordPress – aka. Metadata as a whole is a set of HTML tags that tell search engines and web crawlers what your site is about. Part in attracting and converting visitors since Yoast is the face of your website focus! Tune out your website has exactly what they’ll learn by reading it description accurately search... Mind and you ’ re done setting up meta descriptions, you can add meta... ; see what sounds right to you page or log in to site... Of meta descriptions do impact is click-through rate ( CTR ), or grammatical errors that could turn people.. Called a web crawler to index your site as a whole for Bloggers in 2021 a. Pages will pop up in Google your keywords, but focus on providing valuable information for either... 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Re more likely to get good results picking out a few additional types of pages for WordCandy.co and are hard! Easy as filling out a box or inserting a line of code either visit its plugin page...